- I choose to cycle chic and, at every opportunity, I will choose Style over Speed.

- I embrace my responsibility to contribute visually to a more aesthetically pleasing urban landscape.

- I am aware that my mere prescence in said urban landscape will inspire others without me being labelled as a 'bicycle activist'.

- I will ride with grace, elegance and dignity.

- I will choose a bicycle that reflects my personality and style.

- I will, however, regard my bicycle as transport and as a mere supplement to my own personal style. Allowing my bike to upstage me is unacceptable.

- I will endeavour to ensure that the total value of my clothes always exceeds that of my bicycle.

- I will accessorize in accordance with the standards of a bicycle culture and acquire, where possible, a chain guard, kickstand, skirt guard, fenders, bell and basket.

- I will respect the traffic laws.

- I will refrain from wearing and owning any form of 'cycle wear'.

(Let's be honest, steel-toed boots, lifevests, bullet-proof vests, construction hats, bike helmets or any other kind of safety gear have a hard time being chic, no matter how much the people who make them and profit off of them would like them to be. Chic isn't just on the surface, it's also in the brain so we encourage people to make an effort to understand the science of helmets. Or see this TED talk on the subject)